Sponsor A Holiday

About us

At National Today we celebrate all the special holidays and moments from around the globe. More than 10,000 media outlets, 3,500 influencers, and 5 million monthly visitors look to us as the ‘source of truth’ about upcoming holidays and cultural moments. By sponsoring an existing holiday you’re leveraging calendar-based marketing to give your brand its own ownable moment.

We have a proven track record of organically wrapping campaign messaging around the big occasions in the calendar, elevating brands and products to the forefront of the public’s mind, and making them an essential part of the memorable holiday experience.

It’s all about owning the moment. We capitalize on our position as the global leader in special holidays to drive action with bespoke content, propelling your campaign to much greater heights.

What we offer

Sponsoring a holiday means that your brand messaging will be at the heart of that holiday for 12 months, including the all-important build-up to the big occasion. We’ll adapt our holiday page, which Includes the history of the holiday and how it can be celebrated, to align with your campaign objectives. Sponsoring a holiday enables you to play a central role in making the occasion a memorable experience for anyone observing or celebrating the holiday.

We have over 200,000 subscribers who have signed up to receive regular holiday updates from us. We’ll craft a bespoke email centered around your holiday sponsorship, informing them how to make the most of the upcoming holiday, featuring a strong call-to-action tied to your objectives.

Additional extras can also be included within your package.

Featured Content

We’ll make your sponsored holiday page more interactive with additional elements designed to engage audiences. These include fun quizzes, participatory listicles, shareable memes, and more.

CalendarWire Release

National Today is seen as the “source of truth” for which holidays occur on which days by millions of media gatekeepers. We’ve built a targeted database of journalists and media outlets who are actively interested in reporting on holiday updates and announcements. The CalendarWire release is your opportunity to inform them of your holiday sponsorship and attract additional media coverage to elevate your campaign results.

What makes us different?

  • Our Popularity

    We’re the number one ranked holiday website in the world. Sponsoring a holiday on National Today means your messaging will travel further and reach more people.
  • Our Loyal Fanbase

    Our data tells us that many of our holiday-loving audience return to our website regularly. They use National Today as a tool that helps them plan and prepare for celebrations whilst also educating them on new and interesting topics.
  • Our Heritage

    National Today was born from a full-service marketing agency. Our expertise goes beyond just sponsoring holidays, we can help you with additional marketing efforts that support the sponsorship. Whether it’s with PR, paid social, or influencer marketing, we can turn your holiday sponsorship into a campaign that lands with a significant impact.

FAQs

Can you make up your own holiday?

Yes, you can register a holiday to be part of the official National Today holiday registry. This is used as the “source of truth” for which holidays occur on which days by millions of media gatekeepers, thought leaders, influencers, brands, and non-profits.

What do you get when sponsoring a holiday?

If you choose to sponsor an existing holiday you’ll get a tailored holiday page featuring your sponsored messaging and an email update sent to our 200,000 subscribers. You also have the option of purchasing additional featured content and a CalendarWire release.

When does the holiday sponsorship start?

Holiday sponsorship lasts for 12 months and includes the all-important build up to a holiday, this enables your campaign to build momentum as the big day, week, or month approaches.

Let’s talk

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