Create A Holiday

About us

National Today is the world’s largest site for celebrating special holidays and moments from around the world. More than 10,000 media outlets, 3,500 influencers, and 5 million monthly visitors look to us as the ‘source of truth’ about upcoming holidays and cultural moments. By creating your holiday and adding it to the official National Today holiday registry you’re leveraging calendar-based marketing to create an ownable moment.

Holidays give consumers a reason to act now. We have a proven history of creating holidays centered around a specific campaign, brand, or product and bringing it into the public eye, elevating it to be of mind, and making it explode into something bigger than it was.

We know it’s all about timing. We capitalize on our position as the global leader in special holidays to reach your audience when they are paying attention the most, offering bespoke content and messaging that creates awareness and drives action.

What We Offer

Creating a holiday means that you’ll be part of the official National Today holiday registry and be granted a dedicated explanatory page on our website. Included within your holiday page will be information about your company and the history of the holiday, why it was created, and how it can be celebrated. This narrative shapes the messaging of your campaign and is intended to make the holiday a memorable experience for anyone posting, sharing, or covering the day.

We have over 200,000 subscribers who have signed up to receive holiday updates from us. We’ll alert them that your holiday has been added to the calendar with a tailored email that fills them in on all the important details.

Additional extras that can also be included within your package.

Featured Content

We’ll make your holiday page more interactive with added elements designed to engage audiences. These include fun quizzes, participatory listicles, shareable memes, and more.

CalendarWire Release

National Today is seen as the “source of truth” for which holidays occur on which days by millions of media gatekeepers. We’ve built a targeted database of journalists and media outlets who are actively interested in reporting on the latest holidays. The CalendarWire release is your opportunity to inform them of your holiday and pick up additional media coverage to elevate your campaign results.

What makes us different?

  • Our Popularity

    We’re the number one ranked holiday website in the world (data supplied by SimilarWeb). Registering your holiday with us means that its messaging will travel further and reach more people.
  • Our Loyal Fanbase

    Our data tells us that many of our holiday-loving audience return to our website on a regular basis. They use National Today as a tool that helps them plan and prepare for celebrations whilst also educating them on new and interesting topics.
  • Our Heritage

    National Today was born from a full-service marketing agency. Our expertise goes beyond just creating a holiday, we can help you market it too. Whether it’s with PR, paid social, or influencer marketing, we can turn your holiday into a day that lands with significant impact.

FAQs

How can you make up your own holiday?

You can register a holiday to be part of the official National Today holiday registry. This is used as the “source of truth” for which holidays occur on which days by millions of media gatekeepers, thought leaders, influencers, brands, and non-profits. It’s the fastest way to start widespread adoption of the holiday.

How much does it cost to create a national day?

To create a holiday and be part of the official National Today holiday registry it costs $5,000. We do also offer additional extras such as featured content, a holiday announcement, and a CalendarWire release.

Can anyone make a national holiday?

It’s a lot easier than you’d expect. We collaborate with you to ensure the messaging on the holiday’s purpose is as you’d want it to be and that it’s observed or celebrated in the way you envisioned it would be

Let’s talk

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